The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions:
- What is reputation?
- Why has reputation become a critical issue?
- How is reputation created?
- How does reputation create value?
- How can reputation be measured?
Sited on the PRCA’s newly-relaunched Insight webpages, the reputation toolkit provides a single review of all existing significant literature and academic research on reputation. It is aimed at stimulating debate – around the #ReputationMatters hashtag – on the contribution reputation makes to organisations of all types and sizes, while raising the profile of PR in the boardroom.
The PRCA says that this is the first of a series of events and research around the theme of reputation and it will be discussed at the PRCA’s annual conference at the end of September.
