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access_timeAugust 28, 2026
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  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tag: Stephen Waddington

Business, CIPR, corporate communications, Crisis Communications, Government, Marketing, Public Affairs, public relations, Reputation Management, SEO, social media

Top 10 reasons it pays to blog for business

Posted onFebruary 17, 2014August 30, 2019

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply …

CIPR, public relations, Research

PR practitioners and academics working together

Posted onOctober 14, 2013August 30, 2019

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and …

CIPR, public relations

Welcome to the CIPR–together we are stronger than we are alone

Posted onJune 8, 2013August 30, 2019

There’s an interesting debate in the comments of a guest post on CIPR president elect Stephen ‘Wadds’ Waddington’s blog. Alister Foye claims Wadds “is one …

CIPR, corporate communications, Public Affairs, public relations, social media

CIPR president election for 2014

Posted onMay 8, 2013August 30, 2019

The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the …

Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

Public relations isn’t part of marketing

Posted onFebruary 4, 2013August 30, 2019

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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