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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tag: media relations

CIPR, CSR, Media, public relations, social media

Share This Too online buzz

Posted onAugust 22, 2013August 30, 2019

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals …

CIPR, Public Affairs, public relations, social media

Share This Too: Social media for PR professionals

Posted onNovember 20, 2012August 30, 2019

Earlier this year I was one of several contributors to the ‘best-selling’ PR book Share This: The Social Media Handbook for PR Professionals. It was …

CIPR, corporate communications, Media, public relations

Social media newsrooms at CIPR Social Summer

Posted onJuly 2, 2012August 30, 2019

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. …

CIPR, public relations, social media

Social media newsrooms workshop at CIPR Social Summer

Posted onJune 27, 2012August 30, 2019

Social media newsrooms and modernised media relations is the title of the CIPR Social Summer seminar that I’m delivering on Thursday evening. It’s at the …

corporate communications, Journalism, Media, public relations, social media

Ten tips to use social media and SEO to improve your media relations

Posted onMay 18, 2012August 30, 2019

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been …

CIPR, public relations, Reputation Management

Public relations defined for the 21st century

Posted onNovember 23, 2011August 30, 2019

      The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition …

Business, corporate communications, Marketing, public relations, Reputation Management, social media

Who owns social media? Again.

Posted onFebruary 21, 2011August 30, 2019

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason …

Measurement and Evaluation, public relations, Reputation Management, social media

Future of public relations and social media – the truth according to Mashable

Posted onAugust 18, 2010August 30, 2019

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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