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  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tag: PRWeek

corporate communications, Crisis Communications, Middle East, PR strategy, Public Affairs, public relations, Reputation Management, Research, social media, Training

PR and social media set for continued growth

Posted onJuly 15, 2014August 30, 2019

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the …

corporate communications, Marketing, public relations, Reputation Management, social media

Corporate affairs is gaining in influence and should never report to marketing

Posted onNovember 2, 2011August 30, 2019

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of …

CIPR, Marketing, Public Affairs, public relations, social media

Did Bingle bungle blog on Pickles?

Posted onNovember 1, 2011August 30, 2019

Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it …

CIPR, Public Affairs, public relations, Self Promotion, social media, Social Networks

Public Affairs: Soap Box | PRWeek

Posted onOctober 7, 2011August 30, 2019

This week’s PRWeek Public Affairs: Soap Box is a short op-ed by me on the importance of social media to public affairs professionals. This is …

public relations, social media

PR blunder for Vodafone’s latest social media campaign

Posted onDecember 13, 2010August 30, 2019

This weekend mobile operator Vodafone was the latest company to fall foul of a social media marketing campaign gone wrong. Vodafone ran a social media …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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