UK spends 13 minutes of every hour on social

Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into how it would look in a single hour:

Social is the biggest single element taking up 13 minutes of our time. News takes up just three minutes, which is depressingly below the time spent on shopping and alarmingly is the same as ‘adult’!