Social media use around the world

New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world:

  • 347 million or 73% of European Internet users use social networks
  • 50% of social network users are connected to brands
  • People become a fan on Facebook because they like the product, not because of the advertising
  • 36% posted content about a brand on social networks
  • 61% of employed social network users are proud about their employer, but only 19% share stories on social media
  • 33% of employees can’t access social network sites at work
  • 60% would like to get help from their employer to share relevant content
  • 25% have a written policy about social media usage
  • 13% receive social media training

There are hundreds of more interesting statistics in Professor Steven van Bellegham’s full presentation on SlideShare:

4 Replies to “Social media use around the world

  1. Wow! This was really interesting. I didn’t know that in average people spend 37 minutes on facebook every day! Although that’s a huge waste of time, still it’s a good opportunity for online marketers. As to twitter, i don’t like it very much.. I’m one of those who is aware about it but don’t use it 🙂

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