Personal news – nothing ventured, nothing gained

Purposeful Relations CommsTransform

The new social and economic reality has seen lots of people venturing forth to try something new. It’s now my turn. It’s 10 years since I left the consultancy I co-founded, and it’s time to once again look at growing a business.

The last 10 years have been fantastic. I’ve visited and worked with clients in countries all over the world — Australia, Malaysia, India, United Arab Emirates, Poland, Singapore, Kazakhstan, Ukraine and many more. I’ve provided training and consultancy advice to some amazing in-house and agency PR and communications professionals helping them to improve everything from strategy, measurement, evaluation and planning to digital, social media and crisis communications.

Now it’s time to try something new. I’ve teamed up with Tim Bailey, an old friend, to co-found a new business. It fuses my experience and expertise of helping PR and communications teams to modernise and improve with Tim’s expertise and experience in digital transformation. We’ve created CommsTransform™, a digital transformation road map for communications and corporate affairs.

We’d intended to launch in early 2020, but then we were overtaken by events. First, my Dad was diagnosed with cancer. Despite an operation and amazing care from the NHS it wasn’t to be. He passed away at the end of February 2020. We were ‘lucky’ to be able to hold his funeral days before lock-down. It seems strange to use the word lucky about a funeral, but when I look at the heartbreak and anguish suffered by families who weren’t able to do so I realise we were indeed lucky to be able to pay our farewells.

Coming to terms with losing Dad so suddenly (until his diagnosis he’d been the liveliest most active 79-year-old you could imagine) meant I wasn’t in the right frame of mind to put my heart and soul into a new business. Meanwhile, lockdown meant that Tim was suddenly incredibly busy putting his digital transformation skills to work helping a variety of businesses launch and massively upscale their ecommerce operations. By this year, I was also incredibly busy working with a variety of clients, including a big, high profile issues and crisis management project and a series of consultancy workshops with a big international government client to help it prepare and plan for the future of communications.

Like many unfortunate setbacks, the delay has actually been beneficial. It has given us time to hone and develop our thinking to refine the offer which has also changed as a result of the transformations we’ve all experienced in society and the economy.

““We’ve seen two years’ worth of digital transformation in two months.”

Satya Nadella, CEO, Microsoft

This rapid transformation has enabled PR and communications teams to adapt and survive. But this meant rapid deployment of new technology on a reactive and piece-meal basis to solve immediate problems. It was tactics ahead of strategy simply to survive.

It means CommsTransform™ is needed more than ever.

We’re really excited and privileged to have recruited an amazing global advisory board of some of the most talented people in communications, public relations and technology. I want to say a huge thank you to Anne Gregory, Tim Johns and Becca Caddy in the UK, Kara Alaimo in the USA, Wayne Burns in Australia, and Amith Prabhu in India.

And a big thanks to Maja Pawinska Sims at PRovoke for her exclusive covering our launch.

Now hop over to the new Purposeful Relations website to find out what it’s all about and then get in touch to talk about how we can help you.

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