The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell PR and communication professionals how to measure and evaluate communication but rather to provide a checklist you can use to ensure that your measurement system or framework complies with global best practice.
The changes for 3.0 are more significant than those for 2.0 and reflect the changes in professional practice and what we’ve all learnt over the last 10 years.