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access_timeSeptember 8, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy

AI for PR, corporate communications, Measurement and Evaluation By Stuart BrucePosted onJune 17, 2026June 17, 2026

When asked to complete “2026 is going to be the year of….”, corporate affairs leaders most often answered AI. Despite this just a quarter have …

CIPR publishes new guidance on AI and digital ethics for internal communications

public relations By Stuart BrucePosted onMay 31, 2026May 31, 2026

The Chartered Institute of Public Relations’ (CIPR) has published new guidance on AI and digital ethics for internal communication. It’s a strong, practical contribution but …

Reputation, Risk and Resilience report says communicators need more agency, not more angst

corporate communications, public relations, Research By Stuart BrucePosted onMay 19, 2026May 19, 2026

Rod Cartwright’s 2026 edition of Reputation, Risk and Resilience arrives at the right moment. Communication leaders are dealing with volatility, distrust and fatigue. We do …

Corporate comms failing at AI adoption

AI for PR, corporate communications By Stuart BrucePosted onApril 4, 2026April 4, 2026

The picture about AI painted by BCG’s latest research isn’t a pretty one for corporate affairs and communications leaders. Its blunt message is that while …

Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy

Posted onJune 17, 2026June 17, 2026 AI for PR, corporate communications, Measurement and Evaluation

CIPR publishes new guidance on AI and digital ethics for internal communications

Posted onMay 31, 2026May 31, 2026 public relations

Reputation, Risk and Resilience report says communicators need more agency, not more angst

Posted onMay 19, 2026May 19, 2026 corporate communications, public relations, Research

Corporate comms failing at AI adoption

Posted onApril 4, 2026April 4, 2026 AI for PR, corporate communications
Government, Leeds, Politics, Yorkshire

Centre for Public Scrutiny blog

Posted onDecember 21, 2005August 30, 2019

I spent this morning with my councillor hat on in the Thriving Communities scrutiny board of Leeds City Council. One of the agenda items was to agree to scrutinise affordable housing policy in Leeds. Coincidentally the same topic cropped up…

Uncategorized

Financial Times article on Brands enter the blogosphere

Posted onDecember 21, 2005August 30, 2019

Drew B points to Brands enter the blogosphere in today’s Financial Times. What I find interesting is that it is by-lined to someone who runs a blog consultancy. Surpisingly the website of this blog consultancy doesn’t appear to feature a…

Self Promotion

I hope I don’t lose any visitors

Posted onDecember 20, 2005August 30, 2019

I’m hoping that the move from 20six to Typepad doesn’t lose too many visitors. via Councillor Andrew Brown

Business, public relations, Self Promotion

Moving to Typepad

Posted onDecember 20, 2005August 30, 2019

With some trepidation I’ve finally decided to move my A PR Guru’s Musings blog to Typepad. In doing so I also finally practice what I preach to clients and give it its own URL at www.stuartbruce.biz. I’ve experimented with both…

Business

Top 50 business thinkers of 2005

Posted onDecember 12, 2005August 30, 2019

Santiago Iñiguez, Dean of Instituto de Empresa, has an interesting post on BizDeansTalk about the Top 50 business thinkers of 2005. What I found most interesting is that it is a varied mix of ‘gurus’, academics and actual real life…

Business, CIPR, Government, Leeds, Politics, public relations, Reputation Management, Yorkshire

CIPR Rebuilding Hope conference

Posted onDecember 5, 2005August 30, 2019

The CIPR Rebuilding Hope conference will also have an exhibition and all of the speakers have been asked to contribute a couple of paragraphs for display. Philip Young has shared his here so I thought I’d do the same: —————————…

Business, Government, Politics, public relations, Yorkshire

These people give politicians a bad name

Posted onDecember 5, 2005August 30, 2019

Today’s Yorkshire Post reports that the Department for Transport is investing in evaluating its media coverage. Why is this a story, surely it’s part of every professional PR activity? Well yes of course it is, but it hasn’t stopped two…

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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