In August it will be the first anniversary of us setting up Bruce Marshall Associates LLP. One of the reasons we decided to go down the limited liability partnership route was that our long-term business plan includes recruiting and retaining…
Category: Marketing
Danny Rogers, editor of Haymarket’s PR Week (UK edition) is the subject of today’s My Media column in the MediaGuardian. For someone who edits a magazine about communications his choices are conservative to say the least. But it also gives…
Hot on the heels of …the world’s leading… blisteringly accurate assessment of the pitiful inadequacies of some most (note not all) US PR agencies attempt to understand communications in the world outside the USA comes this amusing analysis of Hoffman…
In case you’ve been wondering how you could use Google Maps for publicity then one enterprising Yorkshire farmer has the answer. The area that was once famous for The Battle of Orgreave is now famous for a farmer’s enormous arse….
The Holmes Report has an interesting insight into cultural differences between Europe and the USA. When I was more heavily involved in international PR one thing that always struck me when travelling to attend exhibitions or run press conferences was…
Media Orchard has a fun little experiment to assess some media, marketing and PR blogs for their readability using the Gunning-Fog test. I thought I’d add a few extra to the pot (one or two duplicates) and see how PRs…
Todd Defren at Shift Communications has emailed to let me know about the debut of its social media press release template. Shift are generously sharing it with the PR community and you can download it from Todd’s blog or the…
As a PR company we always try to under-promise and over-deliver. I think that is an edge that we have over many of our competitors who technically can offer similar services of similar quality. Glassesdirect (who deserve a link) appears…
Interesting news release in the Bell Pottinger North news feed about its client RSM Robson Rhodes conducting an online survey to measure the effectiveness of marketing expenditure by charities. Technorati : Bell Pottinger, RSM Robson Rhodes, charity, marketing
In the comments Tina Lang-Stuart of Shift Communications (of Boston and San Francisco) is questioning my stance on the death of the news release and the benefits of the alternative ‘social media news release’. She wants: To deliver some background…