Adweek reports that Agency.com has pulled out of the Subway pitch. I guess that means the jury will remain out on whether or not its YouTube video was a hit or a miss. I still think fantastic idea, but woefully…
Category: Marketing
The Sunday Times in the UK has been running ‘How to win at business’, a series of articles by serial entrepreneur Duncan Bannatyne, one of the star’s of BBC Dragon’s Den. This week Duncan is talking about successful marketing. His…
Steve Rubel has posted an informative and lengthy analysis of Second Life and its importance to professional communicators. In a nutshell Steve is saying it isn’t as big as the hype, but you still need to know about it. That…
Todd Defren has just written a post in praise of Steve Rubel’s Micropersuasion. He pretty much sums up what I think of it. I enjoy reading Steve because he frequently alerts me to new Web 2.0 stuff that I don’t…
Thinking of buying an Epson printer and looking for good customer reviews? Don’t do it. Read this story from PC Pro instead and ask yourself is Epson a company that you would want to do business with. Epson should learn…
I usually really rate what Andrew Lark has to say but I’m puzzled by some of his most recent post on start-ups wanting to spend $10,000 to find a tech PR agency. He doesn’t make it clear if he’s talking…
We’re all guilty of typos. One thing that we insist on at BMA PR is that news releases (yes we still use them and probably always will) must be double checked by a second person before being sent out. It’s…
The London Business School has started a blog for MBA applicants who want to know more about the life and culture of the school. On November 22 I’m delivering a new media training workshop for the Association of Business Schools….
For some time I’ve been talking to clients and potential clients about PR 2.0. It’s a good way for a small technology PR consultancy like BMA PR to differentiate itself and attract attention. However, after getting noticed I then always…
B2B Marketing reports on research that shows print trade magazines still lead the way as the preferred choice of reading for UK business decision makers, ahead of on-line publications. A survey of 250 UK business decision makers revealed that 92…
