May 1, 2016 | Stuart Bruce PR Futurist

BBC World Affairs Editor John Simpson photo

corporate communications, Crisis Communications, Journalism, Measurement and Evaluation, Media, PR strategy, public relations, Reputation Management, social media

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

May 29, 2016August 30, 2019

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …

corporate communications, Measurement and Evaluation, public relations, Reputation Management

PR measurement by valuing intangible assets–brand and reputation

May 20, 2016August 30, 2019

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles …

Review

Microsoft Surface Book is the ultimate road warrior laptop

May 3, 2016August 30, 2019

I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a …