A Framework for Social Analytics research report

Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?’ Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and set of case studies that demonstrate how social media is being used in business today.

It was written following several months of interviews with nearly 40 industry experts including brands, agencies and analytics suppliers.