PR ontology, social media, semantic web aka Web 3.0

PR ontology and the semantic web. That got your attention didn’t it? Most of you are probably think WTF?

Last night I was privileged to be part of a small group of talented public relations, social media and social web analytics that met at Speed Communications (thanks to Stephen Waddington aka @wadds.) We we there to talk about what is potentially one of the most important developments in the public relations profession for a decade (Philip Sheldrake, says ‘most exciting’, but he’s like that!)

Rather than try and explain to you what it was all about just take a look at Philip’s presentation on SlideShare – I won’t say quick look as you will need to pay attention.

It’s going to take a fair bit of work to get this going, but I for one think it is really important for the future of the public relations industry, which is why last night I committed Wolfstar to donating time and resources to help with the initiative. This PR and the semantic web taskforce ties in well with the work I’ve just started with the new Chartered Institute of Public Relations (CIPR) social media panel.

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