If you want to be a thought leader, blog don’t Twitter

Robert Scoble is one of those A-list bloggers I read because I think I should rather than because I want to – mainly because even though I like him, I don’t often agree with him!

However, this time we’re on the same page. Robert quotes Jeremiah Owyang telling him that ‘thought leaders should avoid spending a lot of time in Twitter or FriendFeed because that time will be mostly wasted.’

If you want to reach normal people, he argued, they know how to use Google.’

Most people use Google to find what they need to know and as Robert says Twitter search just doesn’t cut it, it’s way too difficult to find what you need, so if people miss your tweet hurtling by then that’s pretty much it. OK, you might get some fantastic re-tweets, but it still isn’t easy to find them.

If your words of wisdom were in a blog then you can still get people tweeting and retweeting your content.

What this all really means is that you need to participate everywhere that is relevant, which for me means primarily blogs and Twitter. Unlike that other early PR blogger, Steve Rubel, I won’t be shuttering my blog in favour of a lifestream anytime soon! It was Steve that told us in 2005 that PR was dead, well I’m still at it and so is he (as is Tom Murphy, another of the early public relations bloggers).

I’ve been trying to remember when I first met Robert Scoble and I think it was at this blogger dinner in 2005 at the Texas Embassy Cantina, which was also the first time I met Hugh MacLeod. Photographs courtesy of Neville Hobson (think it was the first time we met as well!)


Stuart Bruce, enjoying the hospitality at the London Geek Dinner in June 2005.

Robert Scoble and Hugh MacLeod

Robert Scoble and Hugh MacLeod, the ‘stars’ of the London Geek dinner in June 2005.

3 Replies to “If you want to be a thought leader, blog don’t Twitter

  1. Couldn't agree more.

    I dropped Scoble a year or two back, primarily (I think) because he was telling us that FriendFeed would be his primary comms channel. I dropped Rubel yesterday when I decided his lifestreaming concept wasn't usable. I haven't gone back to Scoble, and don't see any reason to; and Rubel's going to have a very hard time getting me back.

    Why? Because blogging works. And if the first-wave earliest adopters are now bored of it, and trying to get their kicks somewhere else, I take that as a good sign.

    Incidentally, I now regret missing that Geek Dinner even more. Thanks for sharing. 🙂

  2. Stuart Bruce,

    I have been blogging since 2002 and I will continue with it. I like the concept of a lifestream for your worklife. I commented on Steve Ruble's decision in my latest post, Lifestream And Worklife.

    Talking about PR, have you read Stefan Engeseth's new book, The Fall of PR andthe Rise of Advertising? Free PDF download: http://giebiro.notlong.com

  3. The catch 22 is how a new blogger can build traffic — they almost have to use twitter now (as well as facebook, linkedin, guest blogging and any other technique possible). Once the traffic is there and the followers following, and the organic search coming up, then…and maybe then…you can slow down on twitter and friendfeed. Just takes momentum first.

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