Some PRs get social media

Just seen this on Martin Lewis’ MoneySavingExpert blog:

Any financial services PRs watching? If so, there’s a man you can learn from!

This isn’t my first mention of Ian, the head of public relations for Barclaycard, here. Then again that’s because he’s a savvy operator who’s learned that PR is more than about ‘what’s written in the papers’. This blog is prompted by his response to a post in the forum, by a woman, who’s suffering from a brain trauma and is struggling to deal with Barclaycard afterwards. Ian read the post, and reacted without asking to make sure the situation was dealt with properly. It’s an action to be applauded.

Now, one could be cynical and say that now the forum reaches 500,000 people and the site as a whole 2 million a month; Ian’s realised that the message spreads to more people than many of the traditional media. You could also say that as I’d already replied in the thread, it was obvious I was going to make a call and there was a potential story.

And perhaps a touch of that cynicism is correct; yet more importantly though is the fact I know Ian regularly reads the forums, monitors his company’s reputation and, where he can, tried to both protect that reputation and help people. Bravo Sir.

3 Replies to “Some PRs get social media

  1. Manoj Ranaweera – I lived with problems manual paper based invoices present for number of years. Little did I know then that one day I would set-up a company to eradicate duplication (and sometimes triplication) of effort from Business-2-Business (B2B) Purchase-to-Payment (P2P) and Supply-to-Cash (S2C) cycles. I started my Executive MBA programme at Manchester Business School in autumn 2002 hoping to move to management consultancy from engineering consultancy. The MBA open my eyes. Next Monday after submission of the M&A Project report, I joined an innovative company that operated within the EIPP industry. Unfortunately, the company suffered from structural issues at which point I set-up ebdex Ltd. ebdex intends to offer innovative solutions based Software-as-a-Service (SaaS) model, helping organisations both small and large reduce operational costs in B2B document exchange. Previously I held various roles in engineering, project management, business development and operational management. I also have a B.Eng (Hons) degree from Brighton University, UK. I can be contacted at manoj.ranaweera@ebdex.co.uk
    Manoj Ranaweera says:

    Hey Stuart, would you mind resetting the link on left hand sidebar to http://www.manojranaweera.com.

    Many thanks

  2. Manoj Ranaweera – I lived with problems manual paper based invoices present for number of years. Little did I know then that one day I would set-up a company to eradicate duplication (and sometimes triplication) of effort from Business-2-Business (B2B) Purchase-to-Payment (P2P) and Supply-to-Cash (S2C) cycles. I started my Executive MBA programme at Manchester Business School in autumn 2002 hoping to move to management consultancy from engineering consultancy. The MBA open my eyes. Next Monday after submission of the M&A Project report, I joined an innovative company that operated within the EIPP industry. Unfortunately, the company suffered from structural issues at which point I set-up ebdex Ltd. ebdex intends to offer innovative solutions based Software-as-a-Service (SaaS) model, helping organisations both small and large reduce operational costs in B2B document exchange. Previously I held various roles in engineering, project management, business development and operational management. I also have a B.Eng (Hons) degree from Brighton University, UK. I can be contacted at manoj.ranaweera@ebdex.co.uk
    Manoj Ranaweera says:

    Thanks, Stuart. If you search for "EIPP Blogs" my old site is still No.1. And http://www.manojranaweera.com is on page 4 having moved from page 5. Long way to go to build up the page ranking and hit rates.

    Thanks for all your support. I will send you an invite to NW StartUp 2.0 google club, once I got it sorted out.

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