PR lecturer Richard Bailey, who writes the wonderfully thoughtful PR Studies blog, has been thinking about a simple phrase that describes what is involved in public relations. Ideas management. I think he could be on to something.
Technorati tags: PR, public relations
Ah, in that case you need BrainStorm – designed for managing ideas.
Sounds rather Orwellian to me!
I thought Perception Management–even though originally coined I believe by the CIA–was more on target, though no less Orwellian. It's not just ideas being managed, but ideas that will hopefully shape perceptions.