Global PR case studies

The session on global PR programmes kicked off with an audience poll:

1) Typically, budgets set for corporate comms have no relation with reality

73% yes 17% no

2) High level corporate comms is usually planned by people who have little experience of comms outside their own country

74% yes 16% no

3) Who is best at planning and managing global PR programmes?

Clients 16%

Agencies 35%

Equally good 29%

Equally bad 21%

Not exactly a rosy picture is it? Let’s see what we can learn from the case studies.


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