B2B publishers embrace online

UK Press Gazette has a great article on how B2B media is adapting to the increasing dominance of the internet.  It covers VNU’s in-house studios which include a live event room, a studio for product reviews, a studio for white boarding (for software reviews) and a fourth seminar room.

But it’s not just the technology B2B publishers that are embracing online and multimedia content. The article also looks at examples from Insurance Week and GP magazine Pulse.

The article is a good reminder of why PR professionals need to be looking at how they change and adapt the way they work. The social media news release will perhaps be one way forward.

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