For those who still underestimate the implications of the internet on communications and media think about the fact that online advertising grew by 65.6 per cent in 2005 to £1.4 billion. National newspaper advertising was only worth £1.9 billion.
They know something most PRs don’t. Follow the eyeballs people.
Hat tip Open.
I jumped the gun sligthly on my original post – online *will* overtake newspapers later this year… point of the story remains the same though!
Thanks for the hat-tip! 🙂