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  • PRCA Measurement Conference questions answered by AI
  • AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit
  • Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications
  • Future of Corporate Communications study finds CCOs investing more in technology
  • AI journalism – are you ready?
  • Humans Needed More Than Ever – new AI in PR report from CIPR
  • The future of public relations in Europe – European Communication Monitor 2023
  • How to create a purposeful future for public relations
  • Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike
  • What can we learn from NatWest’s Nigel Farage crisis?
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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public relations Measurement and Evaluation PRCA

PRCA Measurement Conference questions answered by AI

Posted onDecember 1, 2023December 1, 2023
public relations AI for PR corporate communications

AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit

AI for PR public relations

Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications

public relations corporate communications Crisis Communications Measurement and Evaluation PRtech Research

Future of Corporate Communications study finds CCOs investing more in technology

public relations AI for PR Research

AI journalism – are you ready?

public relations, CIPR, Research

Humans Needed More Than Ever – new AI in PR report from CIPR

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use …

By Stuart Bruce
Posted onSeptember 19, 2023September 19, 2023
public relations, Research

The future of public relations in Europe – European Communication Monitor 2023

Posted onSeptember 7, 2023September 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware …

public relations, corporate communications

How to create a purposeful future for public relations

Posted onSeptember 1, 2023September 1, 2023

The Dublin Conversations is a fascinating project looking at the potential future of public relations and communications. Its cofounder is my old friend Andy Green …

Crisis Communications, public relations

Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike

Posted onAugust 29, 2023August 29, 2023

The last week has seen football (or soccer for our US friends) engulfed in three extraordinary crises. Manchester United’s handling of the Mason Greenwood issue …

Crisis Communications

What can we learn from NatWest’s Nigel Farage crisis?

Posted onJuly 26, 2023July 26, 2023

Whenever a company is in the news because of a crisis there is always an army of armchair experts offering their take on what it’s …

public relations

Bluesky at night, is a PR’s delight

Posted onMay 25, 2023May 26, 2023

Are you one of the first people to get a Bluesky account? By the end of April 2023 Bloomberg reported that there were 50,000 Bluesky …

Crisis Communications, Measurement and Evaluation, public relations

AMEC Summit in Miami was a blast

Posted onMay 22, 2023May 26, 2023

This year’s AMEC Global Summit in Miami was a blast with a host of great speakers during the day and some amazing networking during the …

public relations

Reflections on the AMEC Global Summit 2023… before it starts

Posted onMay 16, 2023May 16, 2023

In today’s brave new world of AI do we have the ability to predict what’s going to unfold at the AMEC Global Summit in sunny …

CIPR, PRCA, public relations

Francis Ingham: A tribute to a PR legend

Posted onMarch 17, 2023March 27, 2023

I first met Francis Ingham at around about the time he left his role at the CIPR (Chartered Insitute of Public Relations) to join the …

Business, corporate communications, public relations, Research

Edelman Trust Barometer 2023 upsets the PR Twitterati

Posted onJanuary 29, 2023January 30, 2023

Step back a few years and it seemed the entire PR industry (as it exists on Twitter, LinkedIn and blogs) fawned over Edelman’s annual launch …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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