Andy Lark is Dell's new VP of Global Marketing and Communications
Dell has managed a real coup in securing Andy Lark, former VP of marketing at Sun Systems, as its new VP of Global Marketing and Comms. I've never had the pleasure of meeting Andy, but his blog is near the top of my must read list. It's clear that Andy is visionary who really understands the threats and opportunities that are changing the way that comms professionals need to operate.
When I was managing UK PR for the Electronic Sports World Cup I had dealings with Dell and it was the type of company that suffered from 'big corporate' syndrome more that most.
It will be fascinating to see how long it takes for Andy's presence to visibly impact on what's happening at Dell. I'll be watching with interest.
