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e-Society falls for ignorant stereotypes


Aa.jpgApparently I am living in an area that is classified as E-unengaged and populated by Low technologists. When I read about the e-Society project it sounded like a really good idea. If we are to combat digital exclusion then we need to know where the problems exist.


However, I am angry about the photographs being used to illustrate the different groups.


A picture of a fat balding bloke in vest for e-unengaged? What sort of stereotypical nonsense is that? And surprise, surprise E-experts is illustrated with attractive young woman (next to a Palm tree!) using a mobile and a laptop.


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  • Welcome to A PR Guy's Musings by Stuart Bruce, founder and managing director of Wolfstar, a specialist public relations, social media, and word of mouth consultancy for brands, business and the public sector.

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