How to write a feature article
Charles Arthur of The Guardian has an excellent article on his blog that should be compulsory reading for any PR tasked with ghost writing a by-lined article on behalf of a client.
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» The press release is low fat and high fibre... and other links... from PR Opinions
Jeremy Pepper is in Seattle this week, but unfortunately due to conflicting schedules it looks like we won't be able to meet up. He reports on a very interesting story from Information Week that press releases have overtaken trade journals... [Read More]
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